"Short Cuts To A Great Website" graphic animation video has been developed by EJW Associates for managers tasked with renewing or redoing a web presence. Time-strapped, budget-minded, multi-tasking executives will get a concise (~6 min.) overview covering the essentials of website planning, development & maintenance. Certainly, those are important, but the video also addresses branding considerations with marketing notes.
Self promoting interjections are minimal, even informational for viewers looking to outsource website production - part or parcel. On balance, target audience viewers will be presented with bullet-outline format advice on Strategy, Information Architecture, Design, & Building a website. Plan to pause frequently for screen capture, take notes, or share to help with your team's quest for website success.
Spoiler alert: There are no shortcuts, but the video breaks down development and marketing tasks into manageable milestones.
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