Wednesday, March 2, 2016

Think about us here, in our creative playpen…

We poked heads up over daily projects to survey our B to B customers earlier this year. Clients rewarded us with some insightful responses. In our 2016 Client Marketing Survey we scored a proverbial 30,000’ view of client priorities. Thank you for helping us focus! How do their priorities compare with yours?
Top 5 Business to Business Marketing Priorities

2016 Client Marketing Priorities

Top 5 client marketing priorities:
  • #1 & #2 (tied): Sales Leads & Better Client Communications (73%)
  • #3: Website Design & Functionality (64%)
  • #4: Building Market Awareness (46%)
  • #5: Improving Brand (36%)
Proceeding down the marketing priorities list:
  • Customer Education, More Social Media, Website hosting & management issues, keeping projects on track (~25%)
  • Learning what does/doesn’t work, getting more outside/inside marketing help (18%)
Lowest marketing priorities:
  • Addressing concerns about “Not messing up a good thing” (9%)
  • Keeping up with customer demand (0%) Not on any client’s radar.
Then, we drilled down to discover where clients may be looking for help…

Where Clients Need Help in 2016
  • Advertising - All want creative and content help (100%), but not everyone is looking for planning and management assistance (20%)
  • Website - Almost all (88%) are looking for website design help, followed closely (62%) by 3 other ongoing website-related priorities that include: adding site functionality, content, and SEO.
  • Branding - A third (33%) want help in all areas of logo design & branding, including how they apply their brand in the form of Logo Use Manuals, and unifying their brand across multiple channels.
  • Brochureware - Who says print is dead among business to business agency clients? Half (50%) will be looking for design & creative help. A third (33%) feel they need help with content and production.
  • Direct Marketing, print and/or digital - Half (50% will be needing assistance in all areas of direct marketing, including sign, content, production.
  • SEO - A third (33%) want help in all areas of Search Engine Optimizing, including creative, content and ongoing management.
  • PR - (75%) seek writing, imaging and distribution help.
  • Trade Shows - Less than 20% (18%) completed this question, but those who did acknowledged they needed help in booth design and booth production.
We've always got your back! For marketing, advertising, PR and general lead acquisition and client retention marketing services give EJW Associates a shout.