Friday, March 28, 2014
Advertising agency, Inhouse, or freelance contractor?
However, big difference: our clients are typically not immersed in the advertising industry - with expertise to properly select, manage, and take full responsibility for a complete marketing project of which creative is but a single component. Art, design, illustration, videography and copy writing is highly subjective. Unless a company has a really well-rounded art director on staff, this is probably outside most managers' scope of work - regardless of who they know that does any one discipline either on staff or works outside as a freelancer.
Our agency lives in the B to B world where many smaller accounts understandably feel like they have to do everything themselves. But how much more marketing value could a client receive if a well rounded, empathetic, B to B advertising agency were brought into the picture?
I would say to companies who are actually at the point of realizing they need creative help: make an effort to find an advertising agency, and be prepared to form a real partnership. Raise your sights to find a group with whom you feel comfortable sharing challenges, not just an order taker.
Who knows? In the best possible outcome the company gains a fresh resource to serve as their de facto marketing department. Save overhead while getting (on demand!) new market communications ideas professionally-created and designed to boost sales. Visit http://www.ejwassoc.com/what-we-do/creative/