Friday, March 29, 2013

Call it Content or PR, it's customer engagement

Editorial is a marketer's most cost-effective tool for enhancing sales without burdening sales resources. 
Whether you do them, or hire an agency like ours, use articles, press releases, blog posts, industry newsletters to 
  • Boost customer engagement frequency. 
  • Enhance customer loyalty. 
  • Penetrate key accounts to target new buying influences. 
  • Prime both new & add-on sales.
Few organizations can afford to be in direct contact with all customers, all of the time - much less keep track of the ever-changing customer landscape of buying influences on a timely basis. Yet, without a regular public relations program that might include advertising, social, or content marketing, a company gambles on who has what information during a purchasing cycle.

EJW marketing PR services augment essential sales support obligations, helping clients multiply the efforts of a sales team.  Content with the right value proposition can penetrate old accounts, in addition to identifying new prospects and decision makers. Content can engage customers in between sales calls with your story the way it should be told.

A schedule for release of your company and product news, industry overviews, application information can be planned in advance, with content created as needed.

Press releases, articles, social media, white papers, videos, broadcast spots, websites and website blogs are major outlets for marketing PR. Some PR content can be quickly created and distributed to coincide with marketing pushes. In depth, article-weight content requires an appropriate measure of research and production. Our B to B pros can create it all for you, working with you to define content goals, media mix and final form.

On a project or contract arrangement, the public relations services we perform result in EJW clients establishing an ongoing dialog with their customers - raising awareness, adding to their knowledge, enabling informed buying decisions, and creating sales leads when your sales channel is not on duty 24/7/365.

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